{"id":29,"date":"2019-12-01T15:29:51","date_gmt":"2019-12-01T14:29:51","guid":{"rendered":"http:\/\/winning-zone.fr\/?page_id=29"},"modified":"2020-01-10T08:42:01","modified_gmt":"2020-01-10T07:42:01","slug":"strategie-marketing","status":"publish","type":"page","link":"https:\/\/winning-zone.fr\/index.php\/strategie-marketing\/","title":{"rendered":"D\u00e9finir une strat\u00e9gie marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"29\" class=\"elementor elementor-29\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2df6386 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2df6386\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-494a43c\" data-id=\"494a43c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d198ff6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d198ff6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2><strong>STRAT\u00c9GIE MARKETING B2B(2C)<\/strong><\/h2><p><strong>D\u00e9finir votre vision de march\u00e9 \u00e0 travers les enjeux de vos clients et cr\u00e9er des offres segment\u00e9es.\u00a0<\/strong><\/p><p><strong>Pour cela, nous vous proposons une m\u00e9thodologie unique permettant d&#8217;identifier votre valeur ajout\u00e9e et ainsi vous faire rentrer dans la WINNING ZONE, point de rencontre entre les besoins de votre march\u00e9 et votre offre diff\u00e9renciante.\u00a0<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-808e54d elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"808e54d\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67f0881\" data-id=\"67f0881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2314d18 elementor-widget elementor-widget-image\" data-id=\"2314d18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beloved-brands.com\/2017\/01\/22\/how-to-find-the-competitive-space-in-the-market-your-brand-can-win-and-own\/\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/winning-zone.fr\/wp-content\/uploads\/elementor\/thumbs\/Winning-Zone-Diagram-ohz134qn2piaelfw79noivnx75efztmvmgmnq2di84.png\" title=\"Winning Zone Diagram\" alt=\"Diagram_Winning-Zone\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source : Beloved-brands.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-697d1e52 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"697d1e52\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d73e82d\" data-id=\"d73e82d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9621f80 elementor-widget elementor-widget-toggle\" data-id=\"9621f80\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1571\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-1571\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Etudes de vos march\u00e9s B2B<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1571\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1571\"><p>Nombreux sont ceux qui par manquent de temps ou pour challenger leurs croyances ont besoin d&#8217;un \u00e9tat des lieux de l&#8217;environnement dans lequel leur entreprise \u00e9volue.<\/p><ul><li>Etude de l&#8217;environnement concurrentiel : analyse de vos principaux concurrents compl\u00e9t\u00e9e du mod\u00e8le de M. Porter.<\/li><li>Recueil de data via les acteurs internes et externes \u00e0 l&#8217;entreprise (experts, diff\u00e9rentes fonctions des centres d&#8217;achats des prospects, clients, concurrents, etc.)<\/li><li>Analyse de l&#8217;environnement \u00e0 travers la m\u00e9thode PESTEL.<\/li><\/ul><div class=\"highlighted-part\">\u00a0<\/div><div class=\"highlighted-part\">\u00a0<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1572\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-1572\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">D\u00e9finition de la segmentation de march\u00e9<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1572\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1572\"><div class=\"desc\"><p>En B2B encore plus qu\u2019en B2C, la segmentation est essentielle. Plus elle est pr\u00e9cise, meilleur le retour sur investissement du marketing sera.\u00a0 Il s&#8217;agit d&#8217;identifier les crit\u00e8res d&#8217;achats, soit les attentes, de vos potentiels clients va vous permettre de regrouper les acteurs pour d\u00e9finir l&#8217;approche \u00e0 adopter avec chacun.<\/p><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1573\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-1573\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Ciblage des segments et positionnement<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1573\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1573\"><ul><li>Application de la matrice SWOT<\/li><li>Choix des segments en fonction des ressources et contraintes internes de l&#8217;entreprise<\/li><\/ul><p style=\"padding-left: 30px;\">Le ciblage consiste \u00e0 identifier votre coeur de cible, soit la typologie de clients g\u00e9n\u00e9ratrice de d\u00e9veloppement pour votre entreprise, et \u00e0 concentrer ses efforts sur sur les segments les plus int\u00e9ressants (conversion, rentabilit\u00e9, potentiel de CA, etc.).<\/p><ul><li>Choix de la position \u00e0 adopter\u00a0<\/li><\/ul><p style=\"padding-left: 30px;\">Le positionnement marketing instaure une coh\u00e9rence vis \u00e0 vis des activit\u00e9s d\u00e9velopp\u00e9es par l&#8217;entreprise, son image de marque, son offre ; et sa diff\u00e9renciation par rapport aux confr\u00e8res.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1574\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"tab\" aria-controls=\"elementor-tab-content-1574\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Diagnostic \/ Cr\u00e9ation des offres segment\u00e9es<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1574\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1574\"><ul><li>Mise en oeuvre d&#8217;une m\u00e9thodologie mise au point par nos soins.<\/li><li>D\u00e9finition des diff\u00e9rents niveaux d&#8217;offres : segment, potentielle segment, client.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f391b64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f391b64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3741142\" data-id=\"3741142\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a16997a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a16997a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/winning-zone.fr\/index.php\/prenons-contact\/\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comments\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is a page\/post excerpt text. <a href=\"http:\/\/easycaptures.com\/fs\/uploaded\/1105\/7384447174.jpg\">How to edit excerpt field content?<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/pages\/29"}],"collection":[{"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":34,"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/pages\/29\/revisions"}],"predecessor-version":[{"id":709,"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/pages\/29\/revisions\/709"}],"wp:attachment":[{"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/media?parent=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}