{"id":91,"date":"2019-12-01T20:32:05","date_gmt":"2019-12-01T19:32:05","guid":{"rendered":"http:\/\/winning-zone.fr\/?page_id=91"},"modified":"2020-06-06T15:42:30","modified_gmt":"2020-06-06T13:42:30","slug":"marketing-operationnel","status":"publish","type":"page","link":"https:\/\/winning-zone.fr\/index.php\/marketing-operationnel\/","title":{"rendered":"Conduire des projets de marketing op\u00e9rationnel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"91\" class=\"elementor elementor-91\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee1231 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee1231\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ff6b14\" data-id=\"1ff6b14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eb880b elementor-widget elementor-widget-text-editor\" data-id=\"0eb880b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>GESTION DE PROJETS MARKETING\u00a0<\/h2><p><strong style=\"color: #ffffff; font-size: 14px;\"><b>Une fois votre valeur ajout\u00e9e identifi\u00e9e, il est essentiel de la communiquer \u00e0 vos segments de march\u00e9. En effet, si vous connaissez votre avantage <\/b><b>concurrentiel mais que vos prospects ne le savent pas, cela n&#8217;aura malheureusement aucun impact positif sur votre business.<\/b><\/strong><\/p><p><span style=\"color: #ffffff;\"><b>Ainsi, nous vous proposons de vous accompagner dans la gestion de vos projets marketing ou commerciaux pour r\u00e9pondre aux questions suivantes :<\/b><\/span><\/p><ul><li><span style=\"font-size: 14px; color: #ffffff;\">Comment trouver de nouveaux clients ?<\/span><\/li><li><span style=\"font-size: 14px; color: #ffffff;\">Comment g\u00e9n\u00e9rer des leads qualifi\u00e9s \/ opportunit\u00e9s d&#8217;affaires ?<\/span><\/li><li><span style=\"font-size: 14px; color: #ffffff;\">Comment fid\u00e9liser ses clients ?<\/span><\/li><li><span style=\"font-size: 14px; color: #ffffff;\">Comment inciter \u00e0 renouveler une commande ?<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f3ea5b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f3ea5b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24ac060\" data-id=\"24ac060\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc5bcb8 elementor-widget elementor-widget-text-editor\" data-id=\"bc5bcb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-style: normal;\">PLAN D&#8217;ACTIONS MARKETING<\/h3><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100e2eb elementor-widget elementor-widget-toggle\" data-id=\"100e2eb\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1681\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-1681\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Ciblage des prospects<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1681\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1681\"><ul><li>Identifier des prospects<\/li><li>Hi\u00e9rarchiser la liste selon l&#8217;importance de chacun en explicitant les crit\u00e8res de priorisation.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1682\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-1682\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">D\u00e9finition d'un plan d'actions par groupe de prospects<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1682\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1682\"><ul style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\"><li style=\"font-size: 14px;\">Identifier les actions \u00e0 mener pour chaque groupe de prospects<\/li><li style=\"font-size: 14px;\">D\u00e9finir le pilote qui va suivre l&#8217;avancement et qui en portera la responsabilit\u00e9<\/li><li style=\"font-size: 14px;\">Budg\u00e9ter l&#8217;ensemble des actions\u00a0<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1683\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-1683\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Planification de l'ensemble des actions<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1683\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1683\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1684\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"tab\" aria-controls=\"elementor-tab-content-1684\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Gestion d'un projet marketing<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1684\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1684\"><ul><li><strong>Cadrage<\/strong> : Analyse des besoins, D\u00e9finition de l&#8217;objectif, du budget, de l&#8217;\u00e9ch\u00e9ance, du format, &#8230;<\/li><li><strong>Pr\u00e9paration<\/strong> : R\u00e9daction du cahier des charges, Consultation de partenaires telles que des agences, des studios, Choix du livrable, Planification des t\u00e2ches<\/li><li><strong>R\u00e9alisation<\/strong> : Pilotage du projet, R\u00e9alisation des points d&#8217;avancement avec les parties prenantes<\/li><li><div class=\"slide_container jsplBgColorBlack tall_img\"><section class=\"slide show\" data-index=\"1\"><strong>Clot\u00fbrer<\/strong>\u00a0&amp; <strong>Evaluer<\/strong> : Validation et R\u00e9ception du livrable, Partage du retour d&#8217;exp\u00e9rience.<\/section><\/div><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-601d566 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"601d566\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abc68d1\" data-id=\"abc68d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37178b3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37178b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aaea15d\" data-id=\"aaea15d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b637b65 elementor-widget elementor-widget-text-editor\" data-id=\"b637b65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal;\">L&#8217;<\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-weight: 600;\">Inbound Marketing<\/span><span style=\"font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">\u00a0vise \u00e0 cr\u00e9er\u00a0 du contenu dont la finalit\u00e9 est d&#8217;int\u00e9resser la cible ou\u00a0<\/span><span style=\"font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">&#8220;comment attirer le client vers soi&#8221;<\/span><\/p><ul style=\"margin-top: 0px; margin-bottom: 0px; margin-left: 25px; font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\"><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">R\u00e9f\u00e9rencement SEO\u00a0<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Social selling\u00a0<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Conf\u00e9rences<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Newsletters<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Livres blancs &amp; Etudes de cas<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Webinars,\u00a0<\/span><span style=\"font-size: 14px; color: #311a61;\">Vid\u00e9os, Podcasts, &#8230;<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Blogs et autres cr\u00e9ations de contenu<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ddf76d8\" data-id=\"ddf76d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa44252 elementor-widget elementor-widget-text-editor\" data-id=\"fa44252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal;\"><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal;\">L&#8217;<\/span><\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-weight: 600;\">Outbound Marketing<\/span><span style=\"font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">\u00a0rassemble les pratiques marketing dites traditionnelles ou &#8220;comment aller chercher le client l\u00e0 o\u00f9 il se trouve&#8221;<\/span><\/p><ul style=\"margin-top: 0px; margin-bottom: 0px; margin-left: 25px; font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\"><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Liens sponsoris\u00e9s<span style=\"font-size: 14px;\">\u00a0<\/span><br \/><\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Prospection commerciale\u00a0<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Stands sur des salons\u00a0<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Campagnes d&#8217;emailing,<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Envoi de plaquettes, goodies, &#8230;<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Publicit\u00e9 :\u00a0 presse, TV, radio,\u00a0 &#8230;<\/span><\/li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px; color: #311a61;\">Banni\u00e8res &amp; Publicit\u00e9 display<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90e3c7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90e3c7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ded571\" data-id=\"8ded571\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99636d0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"99636d0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/winning-zone.fr\/index.php\/realisations\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Quelques r\u00e9alisations<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>GESTION DE PROJETS MARKETING\u00a0 Une fois votre valeur ajout\u00e9e identifi\u00e9e, il est essentiel de la communiquer \u00e0 vos segments de march\u00e9. En effet, si vous connaissez votre avantage concurrentiel mais que vos prospects ne le savent pas, cela n&#8217;aura malheureusement aucun impact positif sur votre business. Ainsi, nous vous proposons de vous accompagner dans la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/pages\/91"}],"collection":[{"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":35,"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/pages\/91\/revisions"}],"predecessor-version":[{"id":717,"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/pages\/91\/revisions\/717"}],"wp:attachment":[{"href":"https:\/\/winning-zone.fr\/index.php\/wp-json\/wp\/v2\/media?parent=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}